Decent jobs bring people out of poverty

Woman - Each seamstress specializes in a certain sewing discipline that they master to perfection. In this way, we ensure efficiency and minimise errors.

Eliminate poverty

No povertyMASCOT produces clothing in countries where poverty is a challenge. By offering good, decent jobs with reasonable pay, we help increase living standards in these areas. In Laos, 22.7% of the population lives in extreme poverty. In Vietnam, this figure is 2.6%. MASCOT is continually expanding production in Laos, so that we can employ more people and help reduce the number of people who live in extreme poverty. Employees are typically recruited to the factories from surrounding villages, where extreme poverty is rife. To reduce employees' costs and increase their personal safety, MASCOT also provides daily transport between the factory and villages.

Gender equality

Gender equalityThe 5th global goal focuses on ensuring gender equality, and on ensuring that women's and girls' rights are strengthened globally.

More than 2,400 of MASCOT's employees work outside Europe, where gender inequality in society tends to be the greatest. Gender inequality here is noted in areas such as health, co-management and business activity.

At MASCOT's factories in Vietnam, 86% of employees are women. In MASCOT's Laos factories, 81% of employees are women. MASCOT's policy is naturally for all employees to have the same opportunities, just as it is always the best qualified people who are employed, regardless of gender. With a majority of female employees, we reduce gender inequality, as business activity helps increase equality. Access to the company's free medical clinic also means that women's access to better health is increased.

Decent jobs and economic growth

Decent work and economic growthMASCOT invests heavily in innovation and market development. Both of these generate growth, which results in further productive employment as MASCOT's investments are made in both technology and management systems. This also applies to our production in Vietnam and Laos.

Salaries for MASCOT's employees in Vietnam and Laos are increasing far more, year on year, on a percentage basis, than salaries in Europe. This means that MASCOT not only helps reduce inequality across borders, we also help to generally increase the level of pay in those areas where we have factories. And with the good working environment that we offer our employees, we also increase the working conditions in the local area in general, as otherwise employers in the region would lose their employees. We create decent jobs and thereby give other players in the local area an incentive to do the same. 

10 years - MASCOT® - Press

We employee "Mascoteers". 

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