a huge success for MASCOT
Monday, November 9, 2009

MASCOT exhibited on one of the largest stands at the show. 360m2 provided the framework for an impressive stand, that was full of visitors on all 4 days.

The World’s largest safety exhibition, A+A ran for 4 days from the 3rd – 6th November in Dusseldorf, where personal safety for work was in focus. MASCOT International A/S is one of the largest producers of workwear and safety footwear and as an exhibitor there was great interest for the products and especially
in the exciting new products for 2010.

New T-Shirts in fashionable colours

At the stand a new range of T-Shirts were on show, which are young and modern in design and colour. The new T-Shirts will hit the market in the spring when wearers can choose between a wide range of print and colour, whilst they still match to the existing MASCOT product range.

New range of Safety wear in fluorescent red

At the stand visitors could also see MASCOT’s new SAFE YOUNG range of red fluorescent workwear, which gives the wearer the possibility to differentiate themselves from other jobs that use safety workwear in the traditional yellow and orange colours. At the same time the products are of course of exceptrionally high quality and with functions and details that make it easy for the wearer to concentrate on their work rather than be concerned about safety.

New technology used in new toe cap

A new innovation in MASCOT’s Safety Footwear range comes in the form of a new steel toe cap with air holes. The toe cap is extremely light yet safety is not compromised. The air holes ensure the optimal air circulation inside the shoe giving the best comfort and hygiene for the wearer.

The visitors on the MASCOT stand were very interested in the new toe cap and in MASCOT’s wide range of workwear and safety footwear. Many new contacts were made at the exhibition, including many from new markets, and MASCOT estimate they had ca. 3000 visitors to the stand. MASCOT Sales Teams from all countries attended with up to 30 staff on the stand to attend to the large influx of potential new customers.